La Coop federee rebrands as Sollio Cooperative Group
By Adnews Staff
Montreal-based agri-food cooperative La Coop fédérée has rebranded as the Sollio Cooperative Group. The rebranding is being introduced two years in advance of the 100th anniversary of the organization. According to the cooperative, the new branding is intended to evokes the words “soil, sun and solidarity,” as well as the concepts of cooperation and collaboration. The Sollio Cooperative Group represents approximately 122,000 agricultural producers and consumers in 50 traditional agricultural and consumer cooperatives across several provinces.
“Since its inception, our cooperative has driven change in agri-food industry practices and contributed to the development of rural communities via its cooperative business model,” said Ghislain Gervais, president of the cooperative’s board of directors. “Now we are changing our identity to better reflect that contribution to sustainability of farm families and regions by seizing business opportunities throughout the agriculture and agri-food value chain.”