PressReader buys News360
By Adnews Staff
Vancouver-based PressReader has acquired News360, a company which produces a news aggregation mobile application. PressReader operates an online service which allows consumers to access content from approximately 7,000 newspapers and magazines via a desktop computer or mobile device. According to the company, News360’s analytics technology will be integrated into the PressReader service. This technology is used to categorize content according to specific audience interests. A related system will be used to provide information about users to participating publishers. The 30 staff of News360 will join PressReader.
“In a world where news fatigue is a real and growing problem and media literacy a global concern, it's more important than ever for people to have access to the trusted content they need in an engaging environment,” said Alex Kroogman, CEO of PressReader. “By understanding each person's interests and building advanced data science systems around content analytics, we will be able to give our millions of readers the trusted media they want, how they want it, when they want it and where they want it, while building more audience intelligence into the data that drives our publisher and brand partnerships.”