Operation Smile Canada readies promotion
By Adnews Staff
Operation Smile Canada, a Toronto-based charitable organization that provides treatment to children with cleft lip and cleft palate conditions, is preparing a promotion called the “Longest Day of Smiles.” On June 20 and 21, the organization will encourage consumers to describe things that make them smile on Facebook and Instagram. The promotion will also encourage consumers to donate to the organization via text message.
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