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Vivier Pharma hires The Publicist Group
By Adnews Staff
Vivier Pharma has retained The Publicist Group of Toronto. The assignment includes public relations, media relations, influencer activities, content creation and community management. The agency has also participating in a re-launch of the Vivier skin care brand, which includes a campaign called "The Beauty of Results."
"We put the consumer at the heart of everything we do, and once they experience a physical and emotional transformation through the difference our skin care solutions provide, they are empowered to look and feel their best," said Jess Vivier, CEO of Vivier Pharma. "We're excited to continue to share our brand story and new brand aesthetic across Canada while delivering 'The Beauty of Results' alongside The Publicist Group."