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Dricore begins consumer campaign

Dricore, a producer of subfloor products based in Mississauga, has begun a new North American consumer campaign. Developed by Clever Samurai of Toronto, the campaign focuses on the benefits to homeowners of using the products in their renovation projects, particularly comfort, moisture management and ease of installation. The campaign includes radio in Ontario and Quebec, a North American content marketing component, public relations, in-store materials, product placement activities and a digital component.

"Home-owners often don't realize that a concrete basement floor isn't really a good foundation to build upon," said Clever Samurai general manager Leigh-Ann Clarke. "You'll simply have a better quality and more comfortable basement if you install a Dricore subfloor as part of your basement renovation project."

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