FIRM HELPS AGENCIES AND CLIENTS COMMUNICATE
By Adnews Staff
A new consultancy firm has opened in Toronto that helps ad agencies and clients better communicate with each other. The company is owned by Selby Boyd-Smith, who was formerly account manager at DDB Canada of Toronto. The company is called Selby Boyd-Smith & Associates. It will make recommendations to its agency clients that they take responsibility for controlling client costs from senior management down. On the flip side, Boyd-Smith advises clients to get all the knowledge they can about the workings of the agency and the required timelines to get things done and on budget.
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