Mackechnie joins BBC Worldwide
BBC Worldwide North America has appointed Sandra Mackechnie to the position of vice-president of digital ad sales for BBC.com in Canada. She will be based in Toronto. Mackechnie was previously vice-president of digital advertising and strategy and head of digital strategy at Postmedia Network. Prior to that, she was director of digital sales at Rogers Digital. She has also worked at Brunico Communications and Time Warner.