Carstar Collision & Glass Centres begins Love the Journey campaign
By Adnews Staff
Auto repair chain Carstar Collision & Glass Centres of Hamilton, ON has begun a new marketing campaign called "Love the Journey." The campaign includes television advertising, social media activities and a contest component. The creative makes use of the theme that the joy of traveling is often in the journey as much as the destination. The television 30-second commercial broke this week and will run nationally through the year. Beginning this weekend, it will also run in Cineplex movie theatres for one week. The company is using its Facebook, Twitter and Instagram pages to invite consumers to share their own personal journeys. In August, the company will launch a contest via its Facebook page. Four winners will receive trips for two tailored to four types of traveler: the adventure seeker, the romantic, the arts enthusiast and the nature lover. "A common comment we hear is that our customers often don't recognize the emotional connection they have with their cars until they are damaged, or how important a role they play in our daily lives," said Chris Moore, national marketing manager at Carstar. "We wanted to remind Canadians about this emotional connection with their cars and provide an avenue for Canadians to share the stories of their personal journeys."