New global CEO at Ipsos ASI
Liz Musch has been appointed to the position of global CEO of Ipsos ASI, a brand and communications research firm based in Paris. The former holder of this position, Alex Gronberger, has become regional CEO of Ipsos Latin America. Musch was previously global CEO of Ipsos Loyalty. Ralf Ganzenmueller, former CEO of Ipsos Germany, will take over this position. Prior to joining the company in 2009, Musch was CEO of DMB&B in France.