Survey: Canadian television viewing habits
By Adnews Staff
Toronto-based Fusion Retail Analytics has released the results of a recent survey of the television viewing habits of Canadians. According to the results, 26% of Canadians now mainly watch cable television using a PVR to skip advertising. Eleven percent of respondents mainly watch television programs online. Among young adults between the ages of 17 and 24, 40% mainly watch TV online. "Television viewership is not yet dying in Canada," said Joe Thacker, chief strategist at Fusion Retail Analytics. "What is changing is how people use their TVs, with PVR usage continuing to grow and a strong move towards online TV." The online survey includes 1,000 adult Canadians and was conducted in November and December of 2012.
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