Kuration Media Group of Toronto has launched a new online publication called Crew Magazine. The publication, located at , is aimed primarily at gay Canadians. The site will feature daily original content. "We are creating a daily destination for anyone interested in content that goes beyond the usual sex and politics of gay media to examine all elements of a sophisticated, modern lifestyle, gay or straight," said publisher Peter Coish. "Mainstream advertisers want to reach gays as they are an affluent, taste-making audience. But unfortunately they have few quality options. Crew Magazine has been launched to fill that void." The launch of the site is being promoted with an online video ad called "God Made a Gay Man," developed by Cloud AdAgents. The ad is a parody of the recent Dodge Ram Superbowl commercial "God Made a Farmer."