Intact Insurance of Toronto hires Cossette
Intact Insurance of Toronto has retained Cossette as its marketing communications agency of record. The assignment includes national integrated marketing in traditional and digital media in English- and French-language markets. The agency will promote Intact's auto, home and business insurance products. "Intact Insurance's marketing team has been considering new approaches towards building its brand, enhancing the attractiveness of its offer and promoting greater engagement and loyalty with its customers," said Monika Federau, senior marketing vice-president at Intact. "As a result, we have been looking for an agency with expertise across a variety of marketing disciplines and the ability to support our coast-to-coast activities. Cossette impressed us with its breadth of experience, its offer of collaborative creativity, and its commitment and passion to work together as one, integrated and closely aligned agency and client team."