Pollin8 launches in Toronto
By Adnews Staff
A new communications consulting company called Pollin8 has opened in Toronto. It was founded by Lauren Richards, former chief executive officer of the Starcom MediaVest Group and head of Cossette Media. "I believe there are some significant gaps in the marketplace that my business can help fill," said Richards. "One of these areas is agency search selection, especially media agency search selection. From my experience, US-based companies typically provide this service for Canadian-based marketers without sufficient knowledge of the Canadian media landscape or the specific strengths and skill sets of Canadian media agencies."
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