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MobileBits readies Canadian mobile marketing service

MobileBits of Los Angeles will launch a mobile marketing and loyalty program called Samy in Canada this week. The service is intended to allow merchants, retailers or brands to reach mobile consumers in their local area through mobile campaigns, special offers and loyalty rewards. "We've been eagerly anticipating this moment to continue to expand the Samy network and meet the growing mobile marketing needs of brands, merchants and retailers," said Walter Kostiuk, CEO of MobileBits. "The success we've had in Europe was a great catalyst and proving ground to now meet the needs of businesses in North America."

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