NEW FILTERED MILK OFFERED BY DAIRYWORLD
By Adnews Staff
In an effort to keep pace with rival Toronto-based Ault Foods, Dairyworld Foods has introduced its own brand of microfiltered milk called Pure 'n Fresh. The filtering process removes more bacteria than the pasteurization method and leaves protein and lactose vitamins untouched while keeping the preservative-free milk fresher for longer periods of time. It is available in most regions of Ontario, primarily through 7-11 stores. A print and transit campaign will be launched Sept. 16 in support of the milk and will run for four weeks. Ads will appear in The Toronto Star, Hamilton Spectator, Ottawa Citizen and Windsor Star, as well as on transit shelters in Toronto, Brampton, Hamilton, Ottawa and Windsor. Bryant Fulton & Shee of Vancouver created the campaign. Ault released their Lactancia PurFiltre brand in Ontario in early 1995.