SCUDDER CAMPAIGN TAKES HOME FOUR AWARDS
By Adnews Staff
Toronto-based Scudder Canada Investment Services Ltd. has won four awards for the print and advertising campaign it launched last October. Its television commercial entitled "The Expedition," took home a silver award in the Bank/Financial category at WORLDFEST-Houston and a bronze award in the poster category. The commercial won the finalist award for best direction at the International Broadcasting Awards. The spot also took the silver award in the Financial category of the Telly Awards. The campaign focused on Scudder's heritage and its tradition of successfully applying original research as a key investment management tool. It was designed by Saatchi & Saatchi Advertising of Toronto.
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