Rougier Pharma has begun a second phase of its campaign to promote the re-introduction of its Neo-Laryngobis product to the Quebec market after a two-year absence. The product is used to treat voice loss and throat problems. The campaign, developed by Hop Montreal, consists of personalized sample kits sent to a group of radio personalities and talent agents in Montreal and Quebec City. It also includes outdoor advertising in Montreal. "The idea was to show how Neo-Laryngobis suppositories could make a huge difference for artists and others who depend on their voices to make a living," said Dimitri Gourdin, creative vice-president at Hop Montreal. "To paint them a picture we envisioned a thriving arts scene within the suppository itself. A scene etched right onto the suppository depicts a group on stage and a crowd of around 300 screaming fans, all able to give their vocal cords a workout thanks to Neo-Laryngobis."