Sponsorship roundup
By Adnews Staff
Hill & Knowlton Calgary has signed-on as a presenting sponsor web conference Meshwest, which will take place in Calgary on June 8. The event will focus on media, society, marketing and business, with an emphasis on digital marketing and social media strategy. Other sponsors include CIRA, Yahoo Canada and CNW. "Calgary is an ideal location for a full-scale web conference such as Meshwest," said Lisa Walker, vice-president at Hill & Knowlton Calgary. "Calgary businesses recognize the impact of digital communications on reputation, brand building and employee engagement. Advances in technology and rapid consumer adoption of new platforms, like social media and mobile, have provided communicators with opportunities and pitfalls that were unthinkable five years ago."