Dress to Kill magazine launches Toronto edition
By Adnews Staff
Montreal-based Dress to Kill magazine has launched a Toronto edition. The free quarterly fashion magazine will initially be distributed through a number of clothing retailers in the city's downtown area. It will have a circulation of 15,000. The magazine plans to expand to the Greater Toronto Area and to newsstands in approximately one year. Launched in Montreal in 2008, the magazine is aimed primarily at men and women between the ages of 20 and 40. "Our magazine is targeted at a high-end niche market that we feel is underserved in Canada," said publisher Kathia Cambon. "We’re looking forward to presenting our take on luxury to Toronto readers."
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