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McDonald’s Canada promotes new coffee

McDonald’s Canada has launched a national outdoor campaign to promote its new premium roast coffee. The creative features the image of a coffee cup and the tagline, “Let’s Start Fresh.” The creative was developed by Cossette and Identica. OMD handled media buying. The media is from Astral Media. “The impact executions are an important layer to a broader campaign that was designed to disrupt the morning routine of consumers and remind them that McDonald’s actually makes a really great cup of coffee,” said Mike Cortiula , strategy supervisor at OMD.

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