Canadian Laser and Pain Therapy begins campaign
By Adnews Staff
Toronto-based Canadian Laser and Pain Therapy has begun a marketing campaign in support of its smoking cessation program. The effort includes four online videos that have been posted to various video-hosting websites. These are accompanied by a series of 30-second radio ads that will run in several markets for 10 weeks. "For financial and health reasons, there has never been a better time for Canadians to break free of smoking and we are promoting that message every way we can," said company president and CEO Paul Ziemer. Media relations for the campaign are being conducted by Pointman Public Relations of Toronto.
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