Intuit Canada hires Maverick Public Relations
By Adnews Staff
Intuit Canada has retained Maverick Public Relations of Toronto as its agency of record for Canadian public relations activities. Intuit sells tax and accounting software for individuals and small businesses. Maverick's assignment includes product public relations, influencer programs and corporate communications. The agency won the account in a review involving an unknown number of additional contenders. "Our products are designed and built in Canada, and we sought an aggressive and experienced PR agency to extend and enhance the visibility of our company and products," said Stephen King, vice president of sales and marketing at Intuit. "Maverick's business-to-business technology experience and business-to-consumer creativity surpassed our expectations. Culturally, the company is a great fit, making our decision that much easier." Maverick plans to deploy several campaigns in support of the software packages QuickBooks and QuickTax in the near future.