Deep Sky, Mindshare begin Walk the Line contest
By Adnews Staff
Toronto-based Deep Sky, the marketing division of Corus Radio, and Mindshare Canada have begun a contest promotion for 20th Century Fox in support of the upcoming release of the film "Walk the Line." The film is a biography of musician Johnny Cash. The grand prize in the contest is a replica of Cash's Martin D-28 guitar, one of only 12 in existence and valued at $50,000. To enter the contest, participants must correctly answer a number of trivia questions through one of Corus' websites. Participating sites include edge.ca, q107.com, country953.com, cfox.com, cisnfm.com, power97.com, country105.com, wnetwork.com and cmtcanada.com. A campaign promoting the contest is running in seven major radio markets and on two Corus specialty television channels. The series of vignettes describe important moments in the life of the musician. The film will be released on Nov. 18.