MediChair begins magazine campaign
By Adnews Staff
Calgary-based medical equipment company MediChair has begun a new advertising campaign promoting the firm as "the home medical equipment specialists." The consumer campaign consists of full-page ads in Canadian Gardening, Gardening Life, House and Home, Reader's Digest and enRoute Magazine, plus advertising in the National Post. "When Canadians are faced with a medical condition, they often have no idea where to turn for professional advice about home medical equipment," said Stan Murray, COO of MediChair. "Many people do not know that correct equipment can enhance the quality of life of both the patient and their caregiver. We hope to change that perception." The campaign, which was created in-house, will run until the end of the month.