CMA signs educational sponsors, unveils new logo
By Adnews Staff
The Canadian Marketing Association has formed an educational sponsorship deal with several of its members intended to "sustain and elevate the professional development of marketing within the Canadian business environment." The sponsors will contribute one million dollars over five years to an expansion of the organization's Professional Marketing Certificates Program. The sponsors will receive the naming rights for the respective courses. Bell Canada will sponsor the Integrated Branding course. The Advanced Marketing and E-Marketing course will be sponsored by RBC Financial Group, Scotiabank and TD Bank Financial Services. The Direct Marketing course will be sponsored by PLM Group and Supremex. These 14-week courses are conducted in Toronto, Montreal, Vancouver and Ottawa. They consist of case studies, tests and a final exam.
In related news, the CMA unveiled a new brandmark yesterday that is intended to convey "the robustness and vitality of Canada's marketing community." The new mark was designed to have a more a modern look and feel. The new typeface will be the visual anchor for the association's marketing and communications initiatives, according to the organization. The design work was done by Spencer Francey Peters of Toronto. "The new-look CMA is more than just a refreshed logo. It's a brand promise and energized commitment to help marketers navigate through today's competitive marketplace," said CMA President and CEO John Gustavson. "The message to our key stakeholders will articulate that the association stands for three things: knowledge, community and advocacy."