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ZenithOptimedia keeps Hyundai, Kia media account

By Adnews Staff

ZenithOptimedia of Toronto has retained the $80 million media buying account of car manufacturers Hyundai Auto Canada and Kia Canada. Kia and Hyundai concluded a contractual review of an unknown number of agencies on Feb. 1. Incumbent agency of record ZenithOptimedia will continue to handle the companies' broadcast buying, with the addition assignment of print buying and dealer association work. The agency is a division of Publicis Groupe.

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