Addendum: Longo's Markets
By Adnews Staff
Grocery chain Longo's Markets has assigned its strategic planning and creative work to John St. Advertising of Toronto. ACLC Advertising of Toronto was also considered in the final phase of the company's review. The decision was reached in December. According to Cheryl Kyte of John St., the agency's first tasks for Longo's will be to "help them articulate their brand proposition," develop a communication plan and assist in the integration into Longo's of the recently-acquired Grocery Gateway brand.
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