Holmes & Lee wins IcebergRadio.com assignment
By Adnews Staff
Holmes & Lee of Toronto has been hired to develop a communications program intended to increase the listener base of Internet radio station IcebergRadio.com. The site, owned by Standard Broadcasting and represented by SoundSource Networks, offers online music broadcasts from ten genres. The agency won the assignment in a competition involving an unknown number of additional firms. Holmes & Lee has done work for SoundSource for five years. "IcebergRadio.com is Canada's leading online music service, a station with a terrific product," said agency president John Lee. "Now we have to help get more people to IcebergRadio.com, at work or at home." A new campaign for the site will begin in the first quarter of 2005.
« Back Next »
Comments
blog comments powered by Disqus