ZOOM MEDIA BUILDS DISPLAY CASE FOR VODKA CAMPAIGN
By Adnews Staff
Zoom Media of Montreal recently constructed an out-of-home campaign for Kamouraska vodka consisting of a display case with a vodka bottle inside. The case is a domed sheet of clear plastic measuring 13 inches by 17 inches. The bottle rests on a podium, illuminated from within. The bottle contains small strips of paper bearing words associated with love. The campaign, aimed at young professionals, ran in the washrooms of bars and restaurants in Montreal and Quebec. Kamouraska vodka is produced by La Maison des Futailles. The purpose of the campaign was to debut the drink's new image, developed by LG2 of Montreal.
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