COMMUNICATIONS MECA GAINS TWO ACCOUNTS
By Adnews Staff
Montreal-based Communications Meca has been appointed agency of record by franchise drink chain Booster Juice. The company has 116 stores in Canada, two in the US and two in Saudi Arabia which sell fruit juice drinks, sorbet and yogurt. "The agency understands our vibrant approach to retailing and franchise relations and is ideally suited to assist us at this critical juncture in our development," said Booster Juice president Dale Wishewan. Communications Meca has also been appointed agency of record by US-based hair salon chain HCX Salons International. HCX plans to open 265 stores in Canada within ten years. Communications Meca will handle public relations and marketing in Canada for both clients.
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