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ARNOLD WORLDWIDE RETAINED BY CENTENNIAL COLLEGE

Arnold Worldwide Canada has been appointed communications agency of record for Toronto's Centennial College. The community college hired Arnold in a closed review process that began with invitations to nine unidentified agencies. Four firms were considered in the final phase of the review, according to John Shalagan, acting director of marketing and communications at Centennial. The college previously used freelancers and several agencies on a project basis. Arnold's first project will be a print and outdoor advertising campaign this fall. Work on collateral materials will begin immediately.

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