DOWNTOWN PARTNERS CREATES FIVE BUD LIGHT ADS
By Adnews Staff
Downtown Partners of Toronto has created five television commercials for Anheuser-Busch Bud Light beer. The ads are part of the ongoing Bud Light Institute campaign which has been running in the U.S. since the summer of 2003. The ads depict ways in which beer drinkers can burn off the carbs in a Bud Light. Three of the ads, called "4 x 4," "Micromarathon" and "Low Jump," tie into the 2004 Summer Olympic Games. The tagline is, "Fresh, smooth, real, Bud Light it's all here." The ads are airing in the U.S.
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