FORD PROMOTES PICKUP TRUCKS
By Adnews Staff
Ford Motor Company of Canada has begun a spring accessory promotion which will last until early next month. Customers who purchase or lease a 2004 Ranger, F-150, F-250 or F-350 pickup truck will receive a $1,000 credit towards the purchase of certain dealer installed Ford accessories. These accessories will include bug shields, side window deflectors and keyless entry keypad. Ford is promoting the offer with print ads in major daily newspapers. The offer is being promoted by Ford Dealer Advertising Associations nationally. National and regional print advertising in major newspapers and television advertising will run until early May. Advertising for Ford and the Ford Dealer Advertising Associations is done by Young & Rubicam.