ECHO HIRED BY TORONTO FERRY COMPANY
By Adnews Staff
Canadian American Transportation Systems has appointed Echo Advertising of Toronto advertising agency of record for the ferry service that will run between Toronto and Rochester, NY. Echo won the account in a review process described as "informal" by Howard Thomas, president of the client firm. BBDO, Zig, Taxi and Flavour were also considered for the assignment. The service will begin in May, travelling across Lake Ontario up to six times a day. Echo's assignment is to provide the ferry's core advertising and promotional activities. Public relations are being handled by Cohn & Wolfe and Media Profile.
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