FAMOUS PLAYERS BEGINS CALENDAR PROMOTION
By Adnews Staff
Famous Players began selling a 2004 promotional calendar at its movie theatres in Canada this month. The calendar was designed and produced by The Hive Strategic Marketing of Toronto. Each month promotes a major film release. Each calendar also has an ID number which consumers can submit at <http://www.famousplayers.com> to enter a monthly draw for prizes from the sponsoring studio of the month. Participating studios include DreamWorks Pictures, Sony Pictures, Columbia Tristar Pictures of Canada, Paramount Pictures, Walt Disney Pictures and Warner Bros. Pictures. Consumers can also download concession stand coupons for participating theatres. World Wrestling Entertainment is also using the calendar to promote its Large 'N' Live pay-per-view events which take place at Famous Players locations.