WASSERMAN HIRED BY FACTORS R & D TECHNOLOGIES
By Adnews Staff
Vancouver-based Wasserman & Partners Advertising has been appointed media agency of record for a new flu treatment called Echinilin, produced by Calgary-based Factors R & D Technologies. The product will be released this fall, aimed at consumers, pharmacists and physicians. Wasserman has been working on another Factors brand, Holista Health, for two years. Based on that work, the agency was asked to submit a "strategic point of view" for Echinilin. Creative for the product will be done in-house by Factors R & D.
« Back Next »
Comments
blog comments powered by Disqus