PLANTERS PEANUTS RETAINS HOLMES & LEE
By Adnews Staff
JohnVince Foods of Toronto has appointed Holmes & Lee Advertising the agency of record for Planters Peanuts. JohnVince, which owns the brand in Canada, hired Holmes & Lee after a review of an unknown number of agencies. The firm's first assignment will be a national billboard campaign to promote Planters Peanuts during the holiday season. The campaign will use the tagline, "The Original Snack." The creative will make use of headlines including "Washing own beer since 1896," "A long history of spoiling your dinner," and "Around longer than the word 'snack' itself." John Lee, president of the agency, said, "This is a brand with great recognition, and as such they dominate the nut category. Nuts have always been one of the great original snacks. We want to remind people of that."