MICROCELL INTRODUCES CITY FIDO SERVICE
By Adnews Staff
Microcell Solutions of Montreal introduced a new service called City Fido in Vancouver on Thursday. The service provides a home phone that is also a mobile phone. Customers receive unlimited local calling, call waiting, call forwarding and conference call. Text messaging, call display, voice messaging and long distance are also available as extras. Customers will have the option to transfer their existing home or single-line business phone number to their City Fido service in order to keep their phone book listing. An outdoor teaser campaign ran prior to the launch of the service. Those billboard and transit shelters ads will be replaced with new creative for the service on Thursday. Microcell will also break television advertising at that time. The company will also advertise on a wrapped double decker bus in downtown Vancouver this month. Advertising for Fido is done by Bos of Montreal.