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COORS HIRES DRAFTWORLDWIDE

By Adnews Staff

Coors Brewing Company of Golden, CO has hired Chicago-based DraftWorldwide as one of its promotion agencies. The firm will create national programs for Coors during key seasons. Coors also uses The Integer Group of Lake Wood, CO for promotional work. In September the brewer also added Arnold Worldwide of Boston and Deutsch of Los Angeles, CA to its collection of advertising agencies. Arnold and Deutsch joined FCB Chicago on the business.

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