ALLARD JOHNSON WINS INGLIS HOME APPLIANCES ACCOUNT
By Adnews Staff
Whirlpool Canada of Mississauga has awarded its Inglis Home Appliances account to Allard Johnson Communications of Toronto. Allard Johnson is the first agency of record for the brand. Other agencies considered by Whirlpool included Cundari Integrated Advertising, Beakbane Marketing and Brandworks International, all of Toronto. Allard Johnson will handle creative and strategic development for the brand. The agency's Toronto office will lead the account with support from its Montreal office. A bilingual campaign will break in mid-2003. "When we decided that they had won the business, we used our Inglis electronic billboard beside the Gardiner Expressway to announce it to them," said Whirlpool Canada's director of marketing Eric Bauchet. "This was both fun and fitting. Their creative team had drawn inspiration from the sign, which is a Toronto landmark and reflects the heritage and heart of the Inglis brand."