INDIGO ASSIGNS MEDIA ACCOUNT TO STARCOM
By Adnews Staff
Indigo Music & Books Inc. of Toronto has awarded its media business to Starcom Worldwide. The assignment includes all media planning and buying responsibilities for the book seller's Indigo Books, Music & More, Chapters, Coles and Smithbooks chains as well as the World's Biggest Bookstore in Toronto and the chapters.indigo.ca Web site. Indigo operates approximately 270 stores in Canada. Starcom received the account after an agency search described by the company as "lengthy." The assignment is effective immediately.
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