BENCHMARK SCOOPS UP SOFTWARE PR ACCOUNT
By Adnews Staff
Systems Xcellence of Milton, Ont. is using a public relations agency for the first time. The software company hired BenchMark Communications of Toronto this week to handle public and investor relations. "They feel they need increased visibility to pull in more sales opportunities," Benchmark president Stan Didzbalis told Adnews yesterday. BenchMark was given the business after an informal review of several PR firms because "it demonstrated a thorough knowledge of our industry and marketplace, as well as the ability to deliver results cost effectively," marketing vice-president Don Stewart says in a release. Also, BenchMark did some PR work for the company last October. Systems Xcellence was formed in 1993. It makes transaction processing software for the health care and financial service industries.