UNILEVER INTRODUCES ONLINE POPSTARS GAME
By Adnews Staff
Unilever Canada has debuted a new interactive game called Popstars: Exposed tied to hair care brand Salon Selectives' sponsorship of the television series "Popstars: Boy Meets Girl." The series is produced by Toronto-based Lone Eagle Entertainment Ltd. and follows the creation of a new Canadian pop group. The game is at <http://www.popstars.ca>. It consists of a 36-square playing area that tests the memory of players who must match images of Salon Selective products and images from the show to reveal one large image that gives a clue to a future episode. Seven versions of the game have been created to play during the run of the 14-episode series, which concludes on May 28. An online polling component has also been built into the game. The latest Salon Selectives national television commercial, created by J. Walter Thompson, has been tagged with the Web site address, as has a quarter page ad in Shoppers Drug Mart's national flyer. The game was created by Toronto-based branding agency Dashboard. Public relations for Salon Selectives are handled by Edelman Public Relations.