GREY TURNS WASHROOM SIGNS INTO PRINT ADS FOR CLUB 606
By Adnews Staff
Creative originally produced for washroom signs inside Club 606 in Toronto will be turned into postcards and print ads to promote the club. Created by Grey Worldwide of Toronto, the three signs were designed to play off stereotypes of the ad, film and model crowds. One peice depicts a women's washroom sign as a tall skinny woman and reads "We cater to the model set." A second execution depicts a man with a big head. It reads "We cater to the movie set." Print executions based on the signs are expected to run in the Greater Toronto Area. Details, however, are not yet available.
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