L.H. GRAY & SON CRACKING NEW LINE
By Adnews Staff
L.H. Gray & Son, based in Strathroy, ON, is offering consumers a "healthy natural choice" beginning today when its new line of vitamin enhanced eggs start appearing in grocery stores throughout Ontario. L.H. Gray is an egg supplier to major and independent grocery stores throughout the province. In addition to its new "Healthy Natural Choice" line, the company's brands also include Omega 3 and Brown eggs. The new "Healthy Natural Choice" offers consumers enhanced Vitamins E, B6 and B12 through a supplemented diet of selected vitamins that is feed to the hens. In-store materials including shelf talkers created by Toronto's News Marketing Media and a print ad in the "New and Improved" section of the March issue of Canadian Grocer magazine are initially promoting the new line. A consumer booklet featuring recipes and product information, created in-house, will also be distributed in-stores. Advertising and promotional efforts are being supported with public and media relations from Hudes Communication International of Thornhill, ON.