GROUPACTION ACQUIRES LAFLEUR
By Adnews Staff
Montreal-based Groupaction Integrated Communications has acquired that city's Lafleur Communication Marketing Inc. Financial details were not disclosed. Jean Brault, president and CEO of Groupaction, said the acquisition will allow Groupaction to strengthen its public affairs and event management divisions. Lafleur offers services in the areas of sponsorships and main events to clients such as Via Rail and Canada Post. Lafleur's staff will move into Groupaction's Montreal office bringing clients such as Bombardier, various government ministries, Tim Horton's, Multi-Marques and Trevi Pools. Jean Lafleur will stay on as senior consultant. In addition to its Montreal office, Groupaction operates offices in Quebec City and Ottawa offering services in advertising, public affairs, digital communications, direct marketing and sponsorship.