HIGH ROAD ADDS TRIO TO ROSTER
By Adnews Staff
High Road Communications of Toronto has been named public relations agency-of-record for three new clients in the B2B and e-Commerce areas. Toronto-based Aucxis is an e-business services provider to the perishable commodity market. The company has hired High Road to handle its public relation activities in North America, the United Kingdom and Holland. High Road will rely on its working relationship with Fleishman Hillard to manage the account in the UK, working with FH's team there as well as with an affiliate in the Netherlands, to raise awareness of the company. Across North America, High Road will work to establish awareness for Montreal-based Decisif and be responsible for launching Tickethippo.com of Ottawa. Decisif develops customer relationship management solutions and Tickethippo.com offers ticket management solutions to professional sports franchises and their clients.