E21 RAISING AWARENESS WITH STOCKGROUP.COM MEDIA
By Adnews Staff
The E21 Group Inc. of Oshawa, Ontario has launched a six-month branding campaign with Stockgroup.com Media Inc. of Toronto. The international management company broke the North American Internet marketing and media campaign mid-July with the goal of building brand recognition for itself and its subsidiaries Arbor-Tech Inc. and eShop Corporation. Norm Taylor, president and chief executive officer of E21, said the campaign is focusing on the company's new subsidiary eShop, targeting the technology and Internet related markets. He explained, over the last year and a half, E21 has gone through a transition to becoming a management company and is looking to raise its profile. The campaign is running for six months.