ABC CANADA GOING TO THE FAIR
By Adnews Staff
Toronto-based ABC Canada Literacy Foundation is inviting advertisers, marketers, corporations and media management to its first Gutenberg Fair on April 12 in Toronto. The fair will raise funds for the Literacy Foundation by holding an auction where more than $700,000 of print and outdoor media space with be auctioned at 65% off the card rate value. Teams of four or eight players each receive 30,000 Gutenberg bucks upon arriving at the fair. Players will have the opportunity to increase their funds by playing games of skill and chance. After the games, teams can combine their Gutenberg bucks to bid at the media auction tables. Print media space has been donated by magazines, newspapers and out-of-home companies.
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