ENBRIDGE HOME SERVICES PICKS GREY CANADA
By Adnews Staff
Toronto-based Grey Canada has won the Enbridge Home Services account. The agency was awarded the account following a review which included: Gee, Jeffery & Partners, Harrod & Mirlin/FCB, Garneau Wurstlin Philip Brand Engineering and Turbulence all pitching for the creative business. Grey Canada's direct marketing division Grey Direct, led the agency's pitch. Enbridge split with incumbent TBWA Chiat/Day after the agency decided to go after the Sears Canada account. Enbridge felt TBWA's decision to pursue the account would be in conflict with its own. Enbridge Services which operates as Enbridge Home Services and Enbridge Business Services, is the retail arm of Calgary-based Enbridge Inc. Grey will launch its first work for Enbridge mid-March.